A recent report on millennials (people born between 1981-1996) found that 96% of those surveyed rated mobile phones as the most important item used in their daily lives. In a fast-paced, digital economy, a CBRE building offering reliable connectivity to consumers can be the difference between growing as a company and being outpaced by competitors. Many office workers can now bring their own devices to work so switching work from a smartphone to a computer and vice versa needs to be seamless. The same is true for apartment dwellers working from home. -- BofA
TAKE A LOOK AT A FEW MORE EYE-OPENING STATISTICS ABOUT THE IMPORTANCE OF CELL PHONE CONNECTIVITY:
72% Number of office leasing decision-makers who said it is critical to have reliable connectivity in their office space. More than half said they would not consider renting the space at all if they knew it possessed poor connectivity infrastructure. -- WiredScore
59% Number of adults who use their personal smartphone during normal working hours “very/fairly often.” -- Deloitte"s Global Mobile Consumer Survey: US edition.
87% of an online panel of 150 leasing decision-makers (tenants) said the quality of a building's connectivity was the most important factor when choosing an office location. Connectivity was edged out only lightly by a building's location (90%). That means that, in a business world that is more connected by the day – through communications platforms, cloud-based systems, and smart technologies – wireless connectivity is becoming a greater consideration than factors like price, environmental friendliness, or access to transportation. -- WiredScore
77% of commercial tenants state that poor connectivity impacts company profitability.
61% More than half of leasing decision makers would pay more per square foot in a Wired Certified building. (Wired Certification by WiredScore is the internationally recognized digital connectivity rating system for commercial real estate). -- Connected Buildings Report, CoStar Portfolio Strategy
Buildings with Wired Certification receive higher rent than peer buildings.
Tenants are willing to pay more in rent but expect best-in-class digital infrastructure. In the study, rents rose along with Wired Certification level, by an average of 6.9% between each level. -- CoStar Porfolio Strategy - Connected Buildings Report
58% of consumers check their phone within the first 10 minutes of the day, according to the 2018 Lifestyles of Mobile Consumers report from RootMetrics by IHS Markit. And 24% of consumers check their mobile phone within the first minute of waking up. The report surveyed 1,200 adults in the U.S to understand how mobile networks and devices impact consumers' daily lives.
The report also showed that poor connections also lead to concerns about safety:
47% of consumers noted they feel unsafe in a mobile "dead zone." While just 42% of men noted feeling unsafe in a dead zone, and over half (52%) of women noted the same, including two-thirds (67%) of millennial women.
94% of college students in a recent survey said they want to use their cell phones in class for academic purposes. The Student Pulse Survey from Top Hat, conducted by independent research firm Survata, polled 520 college students about digital devices, textbooks and learning. The survey also found that a large number of students — 75 percent — believe using personal devices in the classroom has improved their ability to learn and retain information. Fifty-eight percent of respondents use their phones to take pictures of lecture slides; 41 percent use them to Google answers to in-class questions; and 39 percent use them to access a digital textbook.
Smartphones are becoming primary device for physician and patient communications. According to The Wall Street Journal, “doctors are linking up with patients by phone, email and webcam. They’re also consulting with each other electronically—sometimes to make split-second decisions on heart attacks and strokes. Patients, meanwhile, are using new devices to relay their blood pressure, heart rate and other vital signs to their doctors so they can manage chronic conditions at home.”
90% of healthcare systems plan significant investments in smartphones and secure, unified communications over the next 12 to 18 months, according to the results of a survey performed by Spyglass Consulting Group; the survey included more than 100 healthcare professionals working in hospital environments.
73% of hospitals had developed or were developing mobile strategies to address the communications, collaboration and computing requirements of clinical professionals and mobile workers across medical departments, stand-alone hospitals and ambulatory environments. -- Spyglass Consulting Group
It's now clear that in today's commercial real estate market, connectivity is king, whether it's in an office building, apartment high-rise, hotel, hospital or campus. Talk to Illuminati Labs today about improving the wireless connectivity in your building.